Privacy Policy

Last Updated: June 28, 2026

This Privacy Policy explains how Hedonistas de la Fe, operated by Wild Mezcal Inc. and/or its affiliated entities (“Hedonistas,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you visit our website, purchase our products, sign up for our emails, interact with us online, or otherwise use our services.

This Privacy Policy applies to our website, online store, email and SMS programs, digital advertising, customer service interactions, and any related online services that link to this Privacy Policy.

Our website and products are intended only for individuals who are of legal drinking age in their jurisdiction and, in the United States, at least 21 years old.

1. Information We Collect

We may collect the following categories of personal information:

Information You Provide Directly

This may include:

• Name
• Email address
• Phone number
• Billing and shipping address
• Date of birth or age confirmation
• Account login details, if account creation is offered
• Order information
• Customer service communications
• Marketing preferences
• Reviews, survey responses, or other content you submit

Order and Payment Information

When you place an order, payment information may be collected and processed by our ecommerce, payment, compliance, fulfillment, or licensed retail partners. We do not intentionally store full credit card numbers on our own systems.

Because alcohol sales are regulated, orders may be processed through third-party compliance platforms, licensed retailers, payment processors, shipping providers, age-verification services, and related service providers.

Age Verification Information

We may collect information necessary to confirm that you are of legal drinking age. This may include your date of birth, age affirmation, or other verification information required by law, our compliance partners, retailers, carriers, or payment providers.

Automatically Collected Information

When you use our website, we and our service providers may automatically collect:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Time spent on pages
• Clickstream activity
• Approximate location derived from IP address
• Cookie identifiers
• Advertising identifiers
• Analytics and performance data

Information From Third Parties

We may receive information from third parties, including:

• Ecommerce platforms
• Alcohol compliance and fulfillment providers
• Licensed retailers
• Payment processors
• Shipping carriers
• Marketing platforms
• Advertising platforms
• Analytics providers
• Social media platforms
• Fraud prevention and age-verification providers

2. How We Use Personal Information

We may use personal information to:

• Operate and improve our website and online store
• Process, route, fulfill, and support orders
• Verify age and comply with alcohol laws
• Provide customer service
• Communicate about orders, shipping, returns, and support
• Send marketing emails or SMS messages, where permitted
• Personalize website content and marketing
• Measure advertising performance
• Conduct analytics and improve user experience
• Prevent fraud, misuse, or unauthorized transactions
• Protect our legal rights and business operations
• Comply with applicable laws, regulations, and industry obligations
• Support distributor, retailer, and customer relationship management

3. Alcohol Purchases and Compliance Partners

Alcohol is highly regulated. Depending on your location and the products available for purchase, online orders may be facilitated by third-party ecommerce, compliance, payment, fulfillment, or licensed retail partners.

Where required by law, a licensed retailer may act as the seller or merchant of record for alcohol purchases. These partners may collect, use, and retain personal information as necessary to process your transaction, verify eligibility, fulfill your order, comply with alcohol regulations, collect taxes, and complete delivery.

Adult signature may be required upon delivery. Carriers may request identification to confirm legal drinking age.

4. How We Share Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers

We may share information with vendors that help us operate our business, including website hosting, ecommerce, payment processing, fraud prevention, age verification, analytics, email marketing, SMS marketing, customer service, shipping, fulfillment, and advertising technology providers.

Alcohol Compliance, Retail, and Fulfillment Partners

We may share information with alcohol ecommerce platforms, licensed retailers, distributors, fulfillment providers, and shipping carriers as necessary to process and deliver alcohol orders in compliance with applicable law.

Marketing and Advertising Partners

We may share limited information with advertising and analytics partners to measure campaign performance, build audiences, deliver relevant ads, and understand how visitors interact with our website.

Legal, Compliance, and Safety Purposes

We may disclose information when we believe it is necessary to comply with law, respond to legal process, protect rights and safety, prevent fraud, enforce our terms, or respond to government or regulatory requests.

Business Transfers

If we are involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction.

5. Cookies and Tracking Technologies

We use cookies, pixels, tags, scripts, and similar technologies to operate our website, remember preferences, understand website performance, improve the customer experience, and support marketing and advertising.

These technologies may be used for:

• Essential website functionality
• Shopping cart and checkout functionality
• Age-gate functionality
• Security and fraud prevention
• Analytics and performance measurement
• Advertising and retargeting
• Email and SMS marketing measurement

You can usually adjust cookie settings through your browser. Some features of the website may not function properly if cookies are disabled.

Where required, we may provide cookie consent tools or privacy preference controls.

6. Email and SMS Marketing

If you sign up for our email or SMS marketing, we may use your contact information to send updates about products, events, offers, recipes, brand news, and other marketing communications.

You may unsubscribe from marketing emails by using the unsubscribe link in the email. You may opt out of SMS messages by replying “STOP” or following the instructions provided in the message.

Transactional messages related to orders, delivery, customer service, or legal notices may still be sent where permitted.

We do not intend to sell mobile phone numbers or SMS opt-in data to third parties for their own unrelated marketing.

7. Targeted Advertising and Analytics

We may use advertising platforms, social media tools, analytics providers, and similar technologies to understand our audience, measure campaigns, and advertise Hedonistas products to appropriate audiences.

These services may collect or receive information from our website and elsewhere online and use that information to provide measurement services or targeted advertising.

We do not sell personal information for money. However, some privacy laws may define certain advertising, retargeting, analytics, or data-sharing activities as a “sale,” “sharing,” or “targeted advertising.” Where required, we will provide a way to opt out of these activities.

8. Your Privacy Choices

Depending on where you live, you may have rights to:

• Access the personal information we have collected about you
• Request correction of inaccurate information
• Request deletion of certain information
• Opt out of certain sales, sharing, or targeted advertising
• Limit certain uses of sensitive personal information, where applicable
• Withdraw consent to marketing communications
• Appeal a decision regarding a privacy request, where required by law

To make a privacy request, contact us through our contact link

We may need to verify your identity before processing certain requests.

9. California Privacy Notice

This section applies to California residents to the extent required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and related regulations.

Categories of Personal Information We May Collect

Sources of Personal Information

We may collect personal information directly from you, automatically from your device, from ecommerce and compliance partners, from licensed retailers, from payment and shipping providers, from marketing and analytics partners, and from social media or advertising platforms.

Purposes for Collection

We collect personal information for the business and commercial purposes described in this Privacy Policy, including operating our website, processing orders, verifying age, complying with alcohol laws, communicating with customers, marketing, analytics, fraud prevention, and legal compliance.

Disclosure of Personal Information

We may disclose personal information to service providers, contractors, alcohol compliance providers, licensed retailers, payment processors, shipping carriers, analytics providers, advertising partners, legal advisors, and government authorities where required.

Sale or Sharing of Personal Information

We do not sell personal information for money. We may use advertising or analytics technologies that could be considered “sharing” or “selling” under certain state privacy laws. Where required, you may opt out by using our privacy preference tools or contacting us.

Do Not Sell or Share My Personal Information: [insert link if applicable]

Sensitive Personal Information

We do not use sensitive personal information for purposes other than those permitted by applicable law, such as age verification, security, fraud prevention, legal compliance, and order fulfillment.

Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and maintain business records.

Non-Discrimination

We will not discriminate against you for exercising privacy rights. However, some services may require certain information to function, such as processing an order or verifying legal drinking age.

10. State Privacy Rights Outside California

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws. These rights may include access, deletion, correction, portability, opt-out of targeted advertising, opt-out of sales, or appeal rights.

To exercise these rights, contact us through our contact link

11. Children and Minors

Our website, products, and marketing are intended only for individuals who are of legal drinking age. We do not knowingly collect personal information from anyone under 21 years old, and we do not knowingly market or sell alcohol to anyone under 21 years old in the United States.

If we learn that we have collected personal information from a child or from someone who is not legally permitted to access or purchase our products, we will take appropriate steps to delete or restrict that information.

12. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, platform, transmission, or storage system is completely secure. You use our website and provide information at your own risk.

13. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including order processing, legal compliance, tax and accounting obligations, dispute resolution, fraud prevention, customer service, marketing, and business operations.

Retention periods may vary depending on the type of information, the purpose for collection, and applicable legal requirements.

14. Third-Party Websites and Services

Our website may link to third-party websites, platforms, social media pages, retailers, payment providers, shipping carriers, or other services. We are not responsible for the privacy practices of those third parties. Their privacy policies govern how they collect and use your information.

15. International Visitors

Our website is operated from the United States. If you access our website from outside the United States, you understand that your information may be processed in the United States or other jurisdictions where privacy laws may differ from those in your location.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date above indicates when this Privacy Policy was last revised. Any changes will become effective when posted unless otherwise stated.

17. Contact Us

For questions about this Privacy Policy or to exercise privacy rights, contact us at:

Hedonistas de la Fe / Wild Mezcal Inc.